BEST PRACTICE by Betone

Hogyan használd a podcastet a marketingben? Gyakorlati példák, tapasztalatok, szakmai tudásanyag úttörő marketingszakemberekkel, médiásokkal és a Betone alapítójával, Román Balázzsal.

Most játszott: A szponzoráció úttörői - A VOLVO podcast-stratégiája

A szponzoráció úttörői - A VOLVO podcast-stratégiája

A Betone történetének első szponzorációs együttműködését a Volvo Autó Hungáriával kötötte, a Felforgatók című műsorra, még 2019-ben. Azóta a Volvo számos tapasztalatot gyűjtött mind szponzoráció, mind saját műsorfejlesztés témában. Ebben az epizódban a Volvo többféle podcast aktivitásáról, az autómárka podcast-stratégiájáról beszélgetünk Sztárcsevity Andrea marketingigzgatóval.

Az epizódban elhangzó műsorok elérhetősége:

Felforgatók >>>

Neked könnyű >>>

Re-Business >>>

Kortárs felbeszélések >>>

Kutatások, esettanulmányok a podcast médiáról itthon >>>

Ha szívesen kipróbálnád mit ad a podcast a márkádnak, keress minket!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Kapcsolat

Hirdess a műsorainkban!

Betone Network

sales@betonenetwork.hu

Műsorfejlesztés

Hampuch Richárd – producer

richard@betone.hu

Román Balázs – kreatív producer

balazs@betone.hu

STÚDIÓ

1122 Budapest,
Városmajor utca 26/b

Feliratkozom a Betone hírlevélre

Betone.hu Podcast - Shows & Business

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional	1 year	The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
S	1 hour	Used by Yahoo to provide ads, content or analytics.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_5D0NKKBTEX	2 years	This cookie is installed by Google Analytics.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
COMPASS	1 hour	No description
loglevel	never	No description available.